Salman Anjum

Website and portfolio

ION Media pack

Design of 2019 media pack

Enticing advertisers through design

Update of the ION media pack for 2019.

I was tasked with producing the 2019 ION media pack. As the previous mediapack was quite old, this meant a full redesign, taking advantage of all the various platforms ION employed. I also carried out analysis of the platforms to gain statistical information on our customer demographics, which helped build a better customer profile picture for our advertisers.

The media pack was very well received showcasing the strengths and reach of ION. This helped bring in new advertisers such as Pukka Teas and Link Nutrition.

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