Branding + Logo

Formula Libre Branding

Branding for Formula Libre

Creative Director for Formula Libre, a new (US-based) portal for automotive related journalism and features. Formula Libre will bring together many authors across varous automotive expertise into one place. As a result, a logo was produced that has the ability to be reactive based on the autor and content (using the many automotive related variations and 'Easter Eggs'. Logo is an amalgamation of the letters F and L and coloured in the tradional British Racing Green.

Further work will include web design, print stationary, and print media marketing.