Branding + Logo

Emerson Autos

Emerson Autos

Logo design for Emerson Autos, an automotive mechanic shop based in Sao Paulo. The client was a referral gained from the work I did on Perez Jewellers.

The client wanted to redesign the paper based brand identity of the garage. This entailed a new logo, new colour palette, new business cards, and documents.

The client gave me two guidelines: The first is that it should incorporate some Brazillian influence. The second that it should be inspired by one of three vehicles; the VW Beetle (the first car the garage worked on), the VW Microbus, and the VW Type 3 (which are its most popular cars).

I produced the design by basing the colours on the national colours of Brazil and taking inspiration from the VW Beetle.