Branding + Logo

ION alumni logo

Design of ION's alumni logo

I was tasked with producing ION's alumni logo, to be used from March 2017. The brief was to keep it a variation of the 'seed' in the ION logo and to not have clich├ęd iconography (such as mortarboard hats). My design was to superimpose a cluster of seeds (such as the ones found in a dandelion) over the ION seed. This would cover the theme of a "network" and of someone "setting their roots".