Salman Anjum

Website and portfolio

Formula Libre

Branding design




About Project.

Branding design for an automotive news site

I was tasked with producing the brand design for Formula Libre, a new (US-based) portal for automotive related journalism and features. Formula Libre will bring together many authors across varous automotive expertise into one site.

I produced a simple base logo that changes depending on the author and content. This is done using automotive related variations and sports team variations. The logo is an amalgamation of the letters F and L and coloured in the tradional British Racing Green.

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